Candela, an active sports and lifestyle photographer, and his team worked on the development of the campaign for the Charly footwear brand, which is owned by Skechers. They had a few very intense days of production, as there were a large number of references to shoot each day. It was an ambitious shoot where they had to move very quickly to achieve the established number of shots.
Candela's team worked with a photography team, and each time photos were taken, Charly's digital team entered to produce material for social media. The production took place in the city of Miami, where it was carried out by the companies The Blur Office and Revolver from Mexico.
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