A campaign was developed for Santa Clara Mexico, a line of dairy products from the Coca-Cola Company in Mexico City. The campaign focuses on creating "SANTOS MOMENTOS", which are relevant to the consumer. Everyday moments were captured where the product was the hero. The creative agency was Sra. Rushmore of Spain and the production house Timing Produccion Grafica. In Mexico City, production services were provided by NT Producciones. In order to capture the desired situations the shoot took place both on location and in studio.
Below is a sample of the campaign which includes still photos, animated GIFs, Cinemagraphs among others,
Agency: Sra. Rushmore
Client: Coca-Cola Company
Product: Santa Clara
Production Company: Timing Produccion Grafica (Spain) and NT Producciones (Mexico)
Photographer: Mauricio Candela
BTS
ON THE STREETS
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