The creative minds at Blur Office Productions teamed up with the innovative folks at GlueIQ to produce a campaign for the launch of Brightline's high-speed train route from Miami to Orlando. Led by the talented director, Mauricio Candela, the team pulled off a spectacular feat, completing several days of production with a tight deadline and ambitious goals.
The shoot took place at Orlando station, and with safety at the forefront of their minds, the team turned to VU Network to create a semi-virtual production. LED screens were strategically placed outside the train, giving the illusion of movement and allowing for a variety of stunning backgrounds.
The result? A smash hit! The client, Brightline's hardworking staff, the advertising agency, and the production team all collaborated seamlessly to bring this project to life.
In short, it was a brilliant collaboration, full of energy, creativity, and passion. We hope you enjoy the final product as much as we enjoyed making it!
Client: Brightline
Agency: GleIQ
Production Company: The Blur Office
Director and Photographer: Mauricio Candela
Executive Producer: Michelle Jayme
Production Supervisor: Doug Hawryluk
Assistant Director: David Modia
DOP: Antal Steinbach
2nd Unit Camera: Ariel Ramon
2nd Still Photographer: Jose Seijo
LED Panels: VU network
BTS
STILL PHOTOGRAPHY
TV SPOT
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